Artur Yusupov
Engineering Headless WordPress & Jamstack architectures alongside modern React/Next.js applications, using a disciplined Test-Driven (TDD) & Spec-Driven AI workflow optimized for sub-second Core Web Vitals and Generative Engine Optimization (GEO).
About Me
I am a results-driven Fullstack Web Engineer with 5+ years of experience engineering, scaling, and technically optimizing high-load platforms, with a deep architectural specialization in WordPress. My expertise lies at the sharp intersection of modern frontend ecosystems (React, Next.js) and enterprise-grade WordPress engineering - ranging from custom PHP 8+ architectures and secure plugin development to high-performance Headless CMS configurations and deep performance engineering.
My core competitive edge is a sophisticated, AI-first engineering philosophy. Rather than treating AI as a superficial coding assistant, I systematically integrate next-generation systems - including Claude Code, Cursor, and Google Antigravity - directly into the Software Development Life Cycle (SDLC), following a Spec-Driven Development (SDD) methodology: I define the technical specification first, then have AI implement and verify against it rather than improvise. I heavily leverage AI to automate complex development workflows and conduct deep technical research. By blending my practical architectural experience with AI-augmented development, I fast-track complex refactoring, automate regression checks, and drastically compress Time-to-Market - all while enforcing strict code quality, security, and architectural integrity.
Beyond core development, I actively apply this AI-first framework to continuous learning and knowledge management. I utilize advanced tools like Gemini Notebook for synthesizing complex technical documentation and accelerating research. To anchor this knowledge, I build my own custom educational and utility applications. This continuous loop of automated research, rapid prototyping, and self-directed application development allows me to master new technologies at an unprecedented pace and consistently bring cutting-edge solutions to the teams I work with.
Artur Yusupov
Web developer
WordPress Development
- Custom themes & plugins (PHP 8.x OOP / WPCS)
- Headless CMS setups with React/Next.js
- Zero bloated builders - pure native code
App Development
- Production-ready React 19 & Next.js 15+ (TypeScript)
- Fast rendering via Streaming & Suspense patterns
- Rigid compliance with WCAG 2.2 accessibility
SEO & GEO Optimization
- Brand citation strategies for ChatGPT, Claude, and Gemini
- Advanced JSON-LD schemas & Core Web Vitals audit
- Server-side tracking deployments (sGTM)
AI-Augmented Development
- 3x engineering velocity using Claude Code & Cursor
- Spec-Driven AI Harnessing & SDD execution
- Rigorous automated evaluation and regression checks
My Journey
My Education
Advanced Web Engineering & Emerging Tech
- WordPress Backend: Researching custom plugin hooks, OOP standards, and low-level core architectures.
- React Ecosystem: Implementing high-performance Server-Side Rendered (SSR) patterns and headless connections.
- SEO & GEO Evolution: Studying and deploying structured schemas for AI search citations and LLM recommendations.
- AI SDLC Integration: Engineering Spec-Driven workflows using Claude Code, Antigravity, and MCP.
- Emerging Tech: Evolving practical skills in building Telegram Mini Apps (TMA).
Professional Courses & Self-Study
Consistent professional development across leading platforms:
National Technical University (Ukraine)
- Specialization: Administrative management in information security and access control.
- Infrastructure: Systems administration, network security protocols, and infrastructure management.
My Work Experience
Front-end Developer (Remote Full-time/Part-time)
Frontdeskhelpers- Custom WordPress & Wix Dev: Engineered high-performance themes & plugins from scratch (PHP 8.x, OOP, WPCS) and managed advanced Wix platforms.
- Lifecycle Management: Handled full-cycle deployment, database migrations, security patches, and support for US clients.
- UI/UX Re-engineering: Led redesigns of legacy sites, converting them into modern, responsive frontends.
- Performance & SEO: Optimized layout structures for Core Web Vitals, achieving stable 90+ Lighthouse scores.
- Agile Delivery: Worked inside active Scrum environments collaborating with international cross-functional teams.
Front-end Developer (Remote Part-time)
Agenturro- Bespoke Theme Development: Created light, fast custom WordPress sites, completely avoiding bloated pre-made templates.
- Full-Cycle Ownership: Owned web projects from architectural drafting to final server launch and cPanel maintenance.
- Code Modernization: Refactored legacy codebases to improve UI responsiveness and alignment with current standards.
Freelance and Personal projects
Web-developer (WordPress, Shopify, WIX), SEO-specialist.- 30+ Delivered Projects: Successfully designed and launched sites on global freelancing platforms (Upwork, Freelancehunt).
- E-commerce & R&D: Created and promoted personal Shopify e-commerce stores utilizing dropshipping and Print-on-Demand (POD) methodologies, and managed commercial sales on Etsy. Personally owned full-stack execution of SEO, SMM, and digital marketing strategies.
AI Workflow
Not vibe coding: every feature travels a strict path from written specification to compiler pass and test verification - a methodology the industry calls Spec-Driven Development (SDD). I execute routine, architectural, and optimization tasks faster and more reliably by amplifying my expertise with specialized AI tools like Claude Code and Google Antigravity.
Requirements & Context Auditing
Step Breakdown
Sourcing & Discovery
Gathering raw user requirements and conducting a low-level audit of the existing codebase, dependencies, and API endpoints before formulating instructions.
Preventing Hallucinations
Explicitly profiling constraints and boundary conditions. A lack of human architectural guidance on this step is the primary cause of AI logic errors.
Technologies & AI Tools
T-Shaped Specialist
Skills & Expertise - a multi-disciplinary skill set focused on building high-performance web ecosystems. From Full-stack WordPress and React/Next.js engineering to AI-augmented workflows, I combine clean architecture with SEO-driven strategies to deliver scalable, future-proof digital solutions.
WordPress Development
Custom Themes & Plugins. Ecommerce.
Key Skills & Expertise
WordPress Development
Custom theme development, plugin architecture, WordPress REST API, custom post types, and advanced customizer implementations.
PHP & MySQL
Object-oriented PHP programming, database design, query optimization, and secure coding practices for robust backend systems.
API Development
RESTful API design, authentication systems, data validation, and integration with third-party services and databases.
Server Management
Linux server administration, deployment strategies, performance monitoring, and security best practices for web applications.
Technologies & Knowledge
Work Organization Tools
AI IDEs & Copilots
Claude Code, Google Antigravity, Cursor, Devin, Windsurf
Figma, Pencil & Claude Design
UI/UX Design, wireframing & prototyping
Redmine & Jira
Agile task tracking & project management
Notion, Miro & NotebookLM
Collaboration, mind mapping & AI research
Slack, MS Teams & Workspace
Team communication & cloud workspace
GitHub & GitLab
Git workflows & CI/CD automation
Vercel & Netlify
Serverless cloud hosting platforms
Local WP, XAMPP & Docker
Local development & server environments
Soft Skills
Problem Solving
Analytical thinking and creative solutions for complex technical challenges
Communication
Clear technical communication with clients, teams, and stakeholders
Project Management
Agile methodologies, timeline management, and deliverable coordination
Adaptability
Quick learning of new technologies and adapting to changing requirements
Client Relations
Building trust, managing expectations, and delivering exceptional service
Team Collaboration
Cross-functional teamwork, mentoring, and knowledge sharing
Digital Solutions & White Label Partnering in Spain
From web modernization to AI automation: delivering tangible business ROI for small businesses, local services, and digital agencies across Spain.
High-Performance Web Solutions for Your Business
Transforming your web presence (clinics, workshops, woodworking, local services) into a reliable source of inquiries and booked appointments.
Web Redesign & Modernization
Higher Visitor-to-Client Conversion
We convert outdated legacy websites into sleek, mobile-first digital storefronts that build immediate consumer trust and convert casual visitors into active phone calls and appointment bookings.
Increased conversion rate and higher volume of real client inquiries.
Speed & Google Ads Optimization
Sub-second Load Times (PageSpeed 95+)
We accelerate your website to load in under 1 second. This improves your Quality Score in Google Ads, reducing cost-per-click while preventing mobile visitors from bouncing to competitors.
Lower ad campaign costs & zero lost mobile leads due to slowness.
AI Integration & Automation
24/7 Virtual Assistants & Online Booking
We deploy AI-powered virtual assistants and automated booking widgets (WhatsApp / Doctoralia). Your site handles client inquiries and logs reservations 24/7 without staff intervention.
Automated 24/7 client booking and instant lead qualification.
Local SEO & AI Search Visibility
Top Google Maps & AI Answer Engine Ranking
We embed structured JSON-LD data to rank your business at the top of Google Maps and AI search engines (ChatGPT, Claude, Google AI Overviews) for local queries in your city.
High local visibility when clients search for services in your area.
E-Commerce & Online Stores
Seamless Checkout & Payment Gateways
We build ultra-fast online stores (Shopify / WordPress) with integrated payment processing, product catalogs, and automated order fulfillment to sell products or services continuously.
Automated digital sales and frictionless online customer checkout.
RGPD & LOPDGDD Legal Compliance
100% Spanish AEPD Data Privacy Protection
We adapt your website to full Spanish data privacy regulations (encrypted forms, cookie consent banners, legal notices), protecting your business from costly AEPD fines.
Total peace of mind and complete protection against data privacy penalties.
Let's build something extraordinary
Ready to bring your project to life? Choose a messaging channel below or test my virtual assistant for quick answers.
